Personal Branding Course
Course schedule: Tuesday 16.00-18.00
Location: Faculty of Cultural Sciences, Education and
Regional Development, Pécs, Szántó Kovács J. 1/B – next to Szántó Dormitory
Earned credits: 4
Lecturers: Professor Amy Coren, Northern Virginia Community
College, USA - Dr. Gyöngyi Pozsgai, PTE
Want to take an active role in the direction of your life? Do you want to develop yourself in a way that others will notice? Then this course is for you!
In this course, students will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image or personal brand. Students will learn how to use relationship and network marketing and impression management to showcase their skills to prospective employers, colleagues, supervisors, and other interested parties.
This course will also help students to:
- Recognize the importance of marketing and career brand building for career development;
- Engage students in creating their own strategic self-marketing plan;
- Create personal branding statements, and integrate social networking into their career branding;
