University of Pécs
Faculty of Engineering and Information Technology University of Pécs
Faculty of Engineering and Information Technology

City Marketing

Course schedule: Tuesday: 16.00-18.00
Location: Faculty of Business and Economics, Room No. 316.
Earned credits: 4
The course aims to introduce to students the complexity of marketing cities to residents, to companies and to tourists - and to learn how to adapt marketing strategies to the urban environment. During this exciting course we will look at examples of cities from all around the world and will examine the challenges and opportunities cities are facing when building their brands. The course is mainly practice-oriented, considerable emphasis will be placed on case studies and team-work.
 

Personal Branding

Course schedule: Wednesday: 16.00-18.00
Location: Faculty of Cultural Sciences, Education and Regional Development, Pécs, Szántó Kovács J. 1/B – next to Szántó Dormitory
Earned credits: 4
The course aims to introduce personal branding strategies and help students to build and effectively communicate their own personal brand. The course will prepare students to identify and strengthen their personal brand by developing a clear value proposition and by setting goals that can lead to increasing self-confidence. The course will also arm students with help how to present themselves, their works and will give a guideline about how to enter the job market successfully. The course is mainly practice-oriented, considerable emphasis will be placed on case studies and team-work.
 

How to register for these courses

When registering for the City Marketing or Personal Branding courses in Neptun please go to ‘Register for subject’ and choose ’All other subjects in the institution’ . There you can find the City Marketing and Personal Branding courses listed.
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